From Our Blog
Digital Health Insights
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Reputation Management in a Crisis
A reputation built over years can be damaged in days. How you respond in the first hours largely…
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Community Outreach and Local Partnerships for Practice Growth
In the rush toward digital marketing it is easy to forget that medicine is a local, relationship-based business.…
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Building a Patient Referral and Word-of-Mouth Program
Ask owners where their best new patients come from and the answer is rarely ads. It is word…
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Reducing Patient Leakage: Keeping Care In-Network
Leakage is invisible until you look for it, and then it is everywhere: the referral that never came…
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Converting Inquiries into Booked Patients
Practices spend real money getting prospective patients to reach out, then lose them at the very last step.…
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Building Your Medical Practice Brand
Your practice already has a brand, whether you have thought about it or not. It is what patients…
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Building Referral Relationships With Other Providers
For many practices, referrals from other providers are the largest source of new patients, yet most treat those…
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Measuring Marketing ROI: What’s Your Cost Per New Patient?
Practices run ads, local search, email and social, and have almost no idea which actually brings in patients.…
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Google Ads for Medical Practices: Filling Your Schedule with Paid Search
Paid search can put your practice in front of high-intent patients today. Used carelessly it drains a budget.…